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Master & Dynamic’s already premium $599 luxury headphones; MW75, a very cerebral upgrade is about to happen. They are about to be implanted with brain technology.
master and dynamic is working with Neurable, a company focused on integrating neuroscience into everyday products. Their goal is for these products to understand your brainwaves so they can better guide you through your day.
That’s exactly what M&D is aiming for with its flagship headphones. The new MW75Neuro reveals your “peak concentration time” with information about its duration (hours and minutes) and where it happened (home, work, etc.). This will help you determine the ideal time to finish your daily work. .
You’ll get fairly accurate statistics graphing your concentration time. You can also see when your concentration starts to increase and draw conclusions about what activities caused it (yoga, coffee, etc.). MW75Neuro mutes notifications, enables Do Not Disturb mode on your phone, and even turns it on. ANC turns on as soon as it senses that you are focused on a task.
In a press release sent to Gizmodo, M&D briefly mentions that the MW75Neuro can also help you identify periods of stress and understand your “optimal mental health.” This is not a complete list of what the company is trying to accomplish by integrating brain technology into its upcoming products. The announcement states, “These new features are just the beginning, and some interesting features are already in development for future products.”
In terms of availability, these will ship in the first quarter of 2024 and have limited color options compared to the OG MW75, which will initially ship in four colorways.
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