Top 100 watch trends for 2023

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Watch trends for 2023 include innovation in sustainability, design, production quality, and social change. The affordable luxury watch industry is often thought of as consumerist or profit-oriented. As a result, this year many brands have launched products and campaigns focused on environmental protection and social good.

One example is Timex’s recycled ocean plastic watch. As the name suggests, this watch is made from oceanbound plastic collected from the coastline by fishermen. These plastics are used in the case and frame, but not in mechanical parts or wrist straps. Recycled ocean plastic gives the case a unique design with a black base and mottled dots that indicate the impurities of the recycled plastic.

The AVI-4103 Flyboy watch from independent company AVI-8 is a social welfare-focused watch developed in partnership with a non-profit organization. The watch is intended to raise funds for the nonprofit organization in question, Tuskegee Alimen, Inc., whose mission is to promote careers in aviation to young people from underserved communities. A portion of the proceeds from this watch will support this cause, giving consumers a way to support a good cause while receiving a great timepiece.

For more information on the watch industry and watch trends, check out Trend Hunter’s 2024 Trend Report.

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