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Welcome to Phase 3 of this season’s NFL “Monday Night Football” ratings experiment.
This includes two games on two channels at the same time, but under the same company. Week 14 will feature the Green Bay Packers and New York Giants on ABC and the Tennessee Titans and Miami Dolphins on ESPN, with both games starting at 8:15 PM ET.
The game was originally scheduled when the league announced its 2023 schedule earlier this year. But recently, ESPNPeyton and Eli’s Monday Night Football.” Or ManningCast, for a less formal audience, will be broadcast simulcast on ESPN2.
(All three broadcasts are available on ESPN+. The Titans vs. Dolphins game is also available on ESPN Deportes.)
The NFL has already scheduled Week 2 (New Orleans Saints vs. Carolina Panthers, Cleveland Browns vs. Pittsburgh Steelers) and Week 3 (Philadelphia Eagles vs. Tampa Bay Buccaneers, Los Angeles Rams vs. Cincinnati Bengals) on Monday night. We played 2 games. However, the start times for both games were shifted by one hour each night.
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But why is the league in a double dip when it comes to MNF? The league and ESPN say it’s to get real-time data on viewer interest in the start times of Monday Night Football doubleheaders.
“We look forward to learning more about what can be optimized and will continue to hone in on increasing the maximum number of viewers between two games by next year,” said ESPN President of Content Burke Magnus. It will happen,” he said. athletic Richard Deitsch in September. “We’re going to learn whether it’s better to start with the ABC game or the ESPN game or vice versa. …In Week 14, we’ll have both games at the same time. So the idea is, can we combine the entire audience and create national and regional appeal at the same time, as we did in the old days of college football, and use the network to do that in one window? . And that combines into something like a super viewership number.”
Hans Schroeder, NFL executive vice president of media distribution, said this is a unique opportunity to explore possibilities with a single broadcast partner.
“We have a unique opportunity to be a single partner with two very strong national distribution assets, ESPN and ABC. What we want to do is continue to innovate and create new viewing experiences. ,” Schroeder told Deitsch in September. “So you’re going to see a lot more in between games. There’s going to be a lot more coverage between the two games, and the first couple of weeks at halftime they’re going to see a lot more coverage of the other game. The overall aspiration is how to create new, different and engaging ways for fans to watch the game, and how to test and innovate as we do so. We’re really excited to be working with Disney.”
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As with all games, viewership data is analyzed to determine how competitive each game is, the market size of each team playing, and whether the game includes national stars or traditional favorites. Additional factors beyond the start time will be revealed, such as whether or not the event started and the estimated number of viewers. Reach into each outlet.
Then there’s the Manning cast wrinkle.
Peyton and Eli watch both games at the same time and comment on whatever happens. The show usually features guests, but given the two games they are juggling, that element may be absent this week.
So why throw ManningCast into the fray? An opportunity to expand your brand. ESPN views Manning casts as additional broadcasts, so any way to expose more viewers to his MNF is worth considering. This week is already a unique and experimental week, so it’s perfect for that.
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(Photo: Rob Carr/Getty Images)
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